Some people spend almost all their PhD’s working on something that doesn’t work in the end! However, we can learn a great deal through failure as well as success – and although not many scientists like publishing negative results (eg. “we tried doing this, and it didn’t work!”), it is still a perfectly valid contribution to knowledge.
So to answer your question – I would continue until I had learnt something about why it wasn’t working, and move on from there!
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